What Are Micro-Influencers and Why Brands Love Them
Micro-influencers are social media creators with smaller, highly engaged audiences—usually between 5,000 and 50,000 followers. Unlike celebrities, they build genuine relationships with their followers, making their recommendations more trusted and impactful. Brands partner with micro-influencers to reach niche markets, drive authentic conversations, and achieve higher ROI at lower costs. Their targeted approach ensures that campaigns connect with real people rather than broad, disengaged audiences. In today’s crowded digital space, micro-influencers are proving that influ
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