When people think of modeling in India, they often picture glamorous female faces on magazine covers or fashion runways. But the modeling industry isn’t just a woman’s world anymore. Male models are rising, redefining masculinity, and making their mark in fashion, fitness, and advertising like never before.
Let’s dive into the world of male modeling in India—its growth, challenges, and how it's changing the game.
1. The Rise of the Modern Indian Male Model
Gone are the days when male models were mostly background faces in fashion shows or TV ads. Today, they are:
Brand ambassadors
Fitness influencers
Runway headliners
Actors and entertainers
Style icons on social media
From Arjun Rampal and Milind Soman to newer faces like Rohit Khandelwal and Prateek Jain, male models are now leading campaigns, not just supporting them.
2. Where You See Male Models Today
✅ Fashion Shows & Editorials
Major fashion weeks in Mumbai and Delhi now feature strong male representation—sometimes even all-male lineups.
✅ Fitness and Sports Brands
Men’s fitness modeling has exploded in India. From gym wear to protein supplements, male models dominate this space.
✅ Grooming and Skincare
With the rise of men’s grooming products in India, male models are fronting ad campaigns for razors, face washes, and perfumes.
✅ Social Media Influence
Many male models have built huge audiences on Instagram and YouTube—blending fitness, lifestyle, fashion, and personality.
3. Challenges Male Models Face
Even with progress, male models deal with unique struggles:
Fewer opportunities: There are still more jobs for women in fashion and advertising.
Pay gap: Male models often earn less than their female counterparts.
Tough competition: Fitness influencers, actors, and content creators often overlap with modeling opportunities.
Body image pressure: Unrealistic expectations around height, physique, and facial features exist for men too.
Despite these, many are carving their path by focusing on versatility, skills, and personal branding.
4. What Agencies and Brands Look For
Contrary to popular belief, it’s not just about six-pack abs or being 6 feet tall. Brands today look for:
Confidence & personality
Camera presence
Style & grooming
Reliability & professionalism
A strong digital presence
Models who carry themselves well and can adapt to different campaign styles stand out.
5. Advice for Aspiring Male Models
If you're thinking about starting a modeling career as a male in India, here’s what you should do:
Build a clean, sharp portfolio
Stay fit but natural—don’t overdo it
Invest in grooming and skincare
Work with good photographers and stylists
Be active on social media professionally
Connect with modeling agencies or casting directors
Remember, attitude and discipline matter just as much as looks.
