The social media stars turning followers into fortunes. That's up more than 20% from 2022's $570 million score. Photography by Devin Yalkin. They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing, up from just $1.6 billion seven years ago, according to the public media research firm, Influencer Marketing Hub. Creators. Influencers. Streamers. Vloggers. Year This, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an projected $700 million in earnings. Whatever you call them, these powerful social media personalities are dialling the shots in advertising and enjoyment. Edited by Steven Bertoni. Reporting by Steffi Cao, Matt Craig and XXXCURLSPICS.COM Alexandra S. Levine.

Erin Lanuti, the chief innovation officer at ad titan Omnicom PR Group. With more than 300 million followers, MrBeast’s fan bottom is definitely as large as the U nearly.S. The result: The 50 people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste. To rank the world's Top Creators, Forbes crunched data on the estimated earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.

MrBeast’s power and popularity stem from his high production videos and stunts that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory. Beast-based brands include Feastables snack bars and the MrBeast Burgers restaurant chain, plus Donaldson’s sprawling merch line. The YouTube titan, whose real name is Jimmy Donaldson, has used his massive clout to earn a fortune in digital ad dollars-and build a real-world empire. Olajide Olatunji, known as KSI, began reacting to FIFA video games on YouTube in 2009, attracting millions of followers for his outlandish humor.

He's since gone from comedian to contender, transforming into a boxer and rapper, releasing two singles in 2023, and securing a multiyear distribution deal for his promotional company, Misfits Boxing. Controversy has followed Olatunji for boxing decorum, misogynistic content, and racist and transphobic slurs, but he becomes the scandals into vistas constantly, both online and in the ring. The outrage cycle is no stranger to Jake Paul, the Vine star turned boxer whose stunts on YouTube-such as surprwill bee tattoos, eating dog food, and bathing in Icy Hot-have attracted millions of fans. 6 on the Top Creators list). The sports drink became the official drink for FC Barcelona, UFC, this year and Arsenal.

And attracted controversy including allegations of sexual misconduct, scamming fans, and most recently, an SEC charge for undisclosed cryptocurrency sponsorship. Still, Paul’s ability to orchestrate spectacles made him one of the highest-paid athletes in 2022. He landed a sponsorship with the energy drink Celsius, founded the sports betting app "Betr" that raised a $50 million Series A, this year and, signed an MMA contract to fight in a new pay-per-view division. Best friends since grade school, the two former engineers-real names Rhett James McLaughlin and Charles Lincoln "Link" Neal III-began posting comedy shows on YouTube in 2006. Their Burbank Today, California, entertainment company, Mythical, employs more than 100 people who create YouTube series like the daily variety show Good Mythical Morning, the Mythical Kitchen cooking show and sketch comedy channel Smosh for their 18 million subscribers.

The pair produces podcasts, live touring, and livestream events-books and TV shows too. Charli D’Amelio continues to reign supreme as the top female creator on TikTok and the Forbes Top Creators list-and the D’Amelio dynasty is only growing. D’Amelio’s year-old fragrance, Born Dreamer, is on shelves across the U.S. 18 on this list) launched with Hollister in 2021. The family is shooting the third season of their reality series "The D’Amelio Show" for Hulu and also running their recently-launched shoe brand, D’Amelio Footwear. Their Creator Accelerator fund invests in upcoming creators Meanwhile.

3 on the Top Creator kpslao.com list), making use of that momentum to open up his YouTube to post stunts and vlogs, like giving iPhones and fighting celebrities like Kevin Hart away. So the creator took his knack for shock value and pivoted into wrestling. The channel has drawn 23.6 million subscribers, but Paul’s alarming and insensitive videos, including showing a dead body in Japan’s "suicide forest," brought about him to turn out to be demonetized in the program temporarily. 2 on the Top Creators List). Robert as well co-hosts a podcast with his good friend Impaulsive, where they address continued controversy.

The original meme king, whose real name is Elliot Tebele, is the brain behind social media empire FJerryLLC. Since filming YouTube videos in her mother’s house, Emma Chamberlain dropped out of high school, amassed 27.9 million followers, and turned her dried out humor and love for fashion into the life style empire. Chamberlain was one of the first creators to secure a high fashion deal with Louis Vuitton, and has continued to ink lucrative partnerships with companies including Cartier, Lancome, Levi’s, Aritzia, and Canon. But his big bucks come from his board game empire that includes his party game "What Do You Meme", which is sold nationwide at Target, Walmart, and Amazon. Tebele offers as well branched into the booze company with viral tequila manufacturer Jaja. Jerry, BeigeCardigan, DudeWithSign, and JerryNews, attract 40 million followers.

Her beverage company Chamberlain Coffee sells at Walmart and Sprouts, and her podcast, "Anything Goes," initiated an exclusive Spotify video package in February. Brent Rivera has mastered several of the world’s most popular social media platforms-starting with Vine, youTube then, and finally TikTok-where his comedic videos (which often feature his younger sister, Lexi) now attract an audience of 50 million fans. His Netflix stand-up special "Natural Selection" is due to stream later this year. Year Over the last, the Ohio native possesses amassed 17 million TikTok followers and sold more than 750,000 tickets for his international tour. After a decade performing at small clubs, Rife found TikTok fame after a clip of him joking with a female fan went viral. Rife, a stand up comedian, is using social media stardom to sell out live shows.

But the 25-year-old Streamy Award-winner is as much a businessman as he will be a creator, partnering with giant brands like Starbucks, Prada and Xbox. Lame, who in 2019 was assembling car filters in a factory outside Turin, now has more than 240 million social media followers and has scored lucrative partnerships with Hugo Boss, State Farm, and Middle East bank QNB. For Boring, silence is golden. Meanwhile, hwill be Amp Studios, a media company he started in 2017 to support other creators and emerging brands. TikTok’s million-dollar mime fetches $750,000 to characteristic a merchandise in a TikTok and Instagram write-up.

This fall, he was featured as a character in Fortnite, the blockbuster multiplayer video game with more than 230 million monthly players. Call her mogul. Cooper, who shot to fame with the podcast "Contact Her Daddy," is the queen of streams, with a reported three-year, $60 million deal with Spotify. 42 on the Top Creators lwill bet) . Cooper, who discusses intimacy and connections with superstars like Janelle Wednesdayáage and Posting Malone, is the most popular female podcaster on the network. Summer Thwill be certainly, she launched Trending, a Gen Z-focused media company cofounded with fiancé Matt Kaplan.

In December, YouTuber Mark Fischbach pledged to start a risqué OnlyFans-to raise money for charity-if his 35 million YouTube subscribers could help push his two podcasts, "Distractible" and "Go! They did, and his "tasteful nudes" drew more than 120,000 subscribers. Irish YouTuber Sean McLoughlin has shown a knack for selling t-shirts and hoodies to his game playing fans. 12 on the Top Creators list), calendar year was first a single of his biggest earnings options inside the prior. In addition to his popular Let’s Play videos, Fischbach runs the Cloak clothing brand and is working on a forthcoming horror feature film for which he co-wrote, directed, and starred. A few months later, Spotify signed Markiplier to a multimillion-dollar podcast contract. My Favorite Sports Team," to the top of the charts.

In December, he harnessed the brand to raise more than $10 million for the charity World Central Kitchen by selling "Thankmas" t-shirts. She eventually left the Midwest to become a celebrity makeup artist in Los and Dubai Angeles. In 2010, she started posting her tips and tricks on a WordPress blog called "Huda Beauty," which championed diversity in beauty. This year Earlier, he also relaunched his "Top Of The Mornin’ Coffee" brand. Growing up in Oklahoma, Huda Kattan often spoke about the bullying she faced from growing up as an Iraqi-American in a predominantly white environment. "I don’t pretend to be like a business mogul," he told Forbes in March. Since then, her cosmetic brand, Huda Beauty, has become an international sensation, selling throughout Harrods plus Sephora.

Kattan has expanded to skincare with her brand Wishful Skincare. Blink, and you might miss his cameo in "Sonic The Hedgehog 2" playing volleyball with James Marsden, but one-name YouTuber Preston's behind-the-scenes video of the experience was watched more than 10 million times. Kaji, the titan of toys, achieved social media success at the age of 9 when his toy reviews and unboxing videos went viral. 2023 features been a career year for the 29-year-old gamer, whose real name is Preston Arsement. Thanks to her two companies, Kattan provides a networth of $400 million, making her one of America’s richest self-made women.

His family has since turned his influence into a company, Ryan’s World, that sells toys, board games, and clothing. His extremely well-known YouTube approach receives extra than 3 billion vistas a season, reaping an annual eight-figure windfall from Google AdSense. Kaji has entered movie video game collaborations with Xbox and Roblox also. 5 on this list). With a dedicated visitors 100 million sturdy across TikTok almost, Instagram and her fast-growing YouTube channel, Dixie has parlayed her internet fame into a career spanning music, entertainment and fashion.

The singer unveiled her debut album, "A Letter to Me", in 2022; her casual clothing line Social Tourist (with Charli and Hollister) in 2021; and the third season of "The D’A goodmelio Show", her family’s reality TV series on Hulu, this fall. She has partnered with high-end brands including Valentino, Ralph and Burberry Lauren, and this past spring, she dropped a shoe with Puma and launched D’Amelio Footwear under the family’s consumer product company, D’Amelio Brands.

Meet the internet’s magician. His illusions have landed him collabs with special effects legend Adam Savage, actors Terry Crews, Zachary Levi and Gal Gadot, The Jonas Brothers; and several Korean pop stars. It’s hard to look from Zach King’s short away, enthralling videos-centered on magic tricks and optical illusions-that possess rocketed him to mega-fame on YouTube, TikTok and across the internet. Digital Jokester Drew "Druski" Desbordes has turned his funny digital skits into a media empire. Some of the miraculous is, of course, King’s masterful filmmaking-one example being an early, viral TikTok where King, dressed as a Hogwarts reject, appears to be flying on a broomstick, simply to reveal he’s about a longboard truly.

Over the last year, the comedian-who is an actor-has been the opener for concerts by music players J also. Lil and Cole Baby, acted in TV series "House Party" and "Praise This," and went on his own sold out comedy tour "Coulda, Woulda, Shoulda." Druski’h’h starting a new satirical document ticket furthermore, Coulda Been Records. He’t the pitchman for Happy Father in addition, a challenging seltzer manufacturer that he partially owns. Corporate partners include Nike, AT&T and Google.

Ferragni has been a model, blogger, TV star, and founder. June 2023 In, venture firm AVM Gestioni reportedly bought 25% of the company at a 75 million Euro valuation. Ferragni offers expanded beyond endorsements to entrepreneurship. Ferragni’s firm TBS Crew, which manages her media sites and a talent agency, is on track to top $19 million in 2023. Meanwhile, her eponymous brand, Chiara Ferragni, sells eyewear, shoes, ready-to-wear clothing, makeup, and swimsuits. Partnerships have included couture brands such as Louis Vuitton, Ferragamo, Gucci, Prada, Christian Dior, and Fendi. The Italian used her blog, "The Blonde Salad," launched in 2009, as a springboard into the globe of large manner.

Ferragni also sits on the board of billionaire Diego Della Valle’s fashion company, Tod’s Group. The Louisiana-born creator has continued to reach new heights from her humble beginnings, branching out from perfume to film. September In, she released her brand, Addison Rae Fragrance. Mystery, makeup, and money-all in a day’s work for true crime podcaster, Bailey Sarian. She is slated to star in two upcoming feature movies: the thriller film "Thanksgiving" and "Animal Friends," a new live-action hybrid film starring Ryan Jason and Reynolds Momoa. Addwill beon Rae Easterling has gone from lip-syncing on TikTok to scoring her own record deal-her debut album, "AR", in August dropped. On the endorsement side, the influencer possesses inked partnerships with companies like Givenchy, Google, 12 months and Hanes more than the final.

The comedian's YouTube over-the-top skits on topics like losing your car, having your credit vehicled declined, and taking a bad GPS shortcut have scored more than 1 billiabout views. On the entrepreneurship side, he's launched Creator Circle, an scholarly schooling organization that shows you men and women how to get viral, and the $15 million Early Stage Fund to invest in creators. Adam W, born Adam Waheed, has turned streaming fame into big-time endorsements. An online audience of more than 34 million has helped this Canadian heartthrob transform his social media stardom into a business and entertainment empire. Partnerships include Adobe, Google, the NFL, L’Oreal, and Old Spice. He’s now the host of Barstool Sports’ BFFs podcast, alongside Barstool founder Dave Portnoy, and is the founder of media agency CrossCheck Studios.

And, he’s the general partner of Animal Capital, a Gen Z-focused VC go shopping he began with many other TikTok actors Noah Beck and Griffin Johnson. The TikTok Stanford and superstar grad, Christina "Tinx" Najjar, has transitioned from dispensing life advice on social media to becoming a mainstream voice. Richards features also inked major brand deals with Amazon Studios, Dr. Squatch, Calvin Klein, and Nestle, and he’s working on an upcoming partnership with Duolingo.

Her radio show "It’s Me, Tinx" airs on SiriusXM and is expanding into YouTube and podcasts. Provocative content always landed Kaitlyn "Amouranth" Siragusa on Twitch’s naughty lwill bet, in June but, the hot tub streamer and most popular female gamer signed a non-exclusive platform deal with rival platform, Kick, for an estimated $7 million annually. Meanwhile, her clothing company, Rich Mom Gear, carries embroidered sweats and shorts to admirers immediately. There, she's able to freely promote her adult-themed product lines and premium content on platforms like Fansly and OnlyFans, where she makes $1 million each month. Endorsements include Kleenex, Aldo, and lingerie brand Intimissimi. "I call my cleavage kind of like my Clark Kent," she tells Forbes.

Social media is a family affair for Dani Austin. Millions follow Austin to share in her travels, period off with store shopping and close friends escapades. For Austin, the problem’s personal-she has struggled with hair loss and says the condition almost ended her creator career. The Dallas-based fashion and lifestyle influencer’s Instagram and TikTok spotlight life with her husband, mother and toddlers. She offers deals with partners including Tarte Cosmetics, Stanley 1913 and Big Ass Luxury Candles, but the big bucks come from her own brand Divi, which makes scalp products to fight hair loss.

The biz, bootstrapped from an extra bedroom at home in 2021, has since hit a $175 million valuation and its hair products can now be found at Ulta stores across the country (a new shampoo and conditioner are due out by year’s end). Despite no more operating in a jet propulsion laboratory, former NASA engineer Mark Rober features found another use for his skillset on YouTube, where more than 25 million subscribers watch him invent things like a rocket-powered golf club and the world’s largest t-shirt cannon. His educational bent has created opportunities for unique partnerships-few creators have deals with the Bill and Melinda Gates Foundation or have given a commencement speech at MIT. She’t began an spending supply likewise, Dani Austin Ventures, to support up-and-coming consumer brands.

His company, CrunchLabs, sells a STEM-themed subscription box for kids. In the coming years, supporters might turn out to be extra common with his voice-he autographed a profitable saving agreement with Republic Details, and his pop-rock songs like "Until I End Up Dead" attract around one million monthly listeners on Spotify. The formerly anonymous "Minecraft" creator made headlines last fall when he finally revealed his face on-camera for the first time. A few months later, however, he put his signature smiley face mask back on (and asked that his real name not be used) after receiving too much of what he called "attention and hate" online.

Long considered the king of the livestream gaming space, Tyler "Ninja" Blevins lately linked the Jerry Jones-backed video gaming provider, Gamesquare, as its chief innovation officer-a "nice little fancy title" with two million stock options. It’s the latest move by the Fortnite legend to diversify his business outside of content creation. Product reviews are a big category on YouTube, but Marques Brownlee is the only tech reviewer who hsimply because appeared on the hit digital show "Hot Ones" and has hwill be own signature shoe. His other projects include a talent incubator, a creator-led Fortnite Creative game development project, and an upcoming podcast.

Brownlee began posting his thoughts on technology products to YouTube when he was a high schooler in 2009. His durability has got paid out off-he right now matters extra than 17 million users on the system, where he’s interviewed bold names including Mark Zuckerberg, Bill Gates, Kobe Bryant, and Barack Obama. Dancer Michael Le became a social media sensation after posting stylized videos with his siblings on TikTok. Year This, the influencer has branched out into more artistic endeavors, releasing his debut single "Stuck On You," teaching hip-hop classes, and dancing in sponsorships from Meta, Sims, and State Farm.

He continues to post videos across four YouTube channels, freedost.com sharing not necessarily simply just his flow ability, but vlogs of his daily life, a day fun obstacles with his friends and family like eating one coloring of foods for, going to kindergarten back, and gaming videos as well. Since then, the Filipina-American Navy veteran has become a household name on the app, branching off from lip-syncing to releasing her first album, "Dolls", in 2022. This year, she's modeled for Rihanna’s Savage X Fenty lingerie brand, launched items with Steve Madden and Funko Take, and partnered with the likes of CashApp, Hugo Boss, and Miu Miu. Bella Poarch published the most-liked TikTok movie ever before in 2020, a lip-sync to "M to the B" by Eillie B, with over 62 million likes.

The Harvard grad is social media’s answer to the celebrity chef. Thwill be summer, he released his cookbook "Knife Drop." His salt line, Osmo, sells flavors including garlic, truffle, and Sriracha. Make-up expert Mikayla Nogueira features received extra than 17 million fans across Instagram and TikTok with her natural beauty courses, all taught with her signature Boston accent. More than 12 million people subscribe to his YouTube channel to watch the young chef crack open a 70-pound wheel of cheese, conduct a burger battle with Shaquille O’Neal, and make the world's largest chicken nugget. DiGiovanni, who competed on Fox’s cooking show "MasterChef," has partnered with Chipotle, Sony, Lay's, DoorDash, Nutella, Sweetgreen, and Dropbox.

The Massachusetts native has scored brand deals with Dime Eyewear and ELF cosmetics, which recently launched a custom lipstick for Mikayla's wedding-it quickly sold out. August In, the year she won the Streamy for beauty influencer of. This comes with her viewpoint on the originator market and purcfeatureses in AI businesses like Dreamshow AI and Uprise. Since then, she has expanded to other platforms, attracting over one billion views on Snapchat, posting long-form videos on YouTube and entrepreneurial views via LinkedIn. Year This, Monk declared her swimwear range with Blackbough partnererd and Swim with Hyundai, Celsius, and MVMT Watches. TikTok creator Brooke Monk built her following on everything relatable-from casual vlogs and silly "point of view" sketches to trending lip-syncs and heartwarming moments with friends.

After being discovered by Justin Bieber on Instagram, Madison Beer has become the "it" girl of current pop music. Anyone still thinking of gamers as antisocial nerds living in their parents' basements has clearly never met Nick Kolcheff, a well-known Twitch livestreamer who will be simply as very likely to chat on flow about sports as Fortnite. She's been at the forefront of internet-heavy collaborations, joining a League of Legends virtual girl group K/DA and appearing on fellow Top Creator Bella Poarch’s music video "Dolls." She’s in addition manufactured more than a few movements outdoor of the electronic digital planet. Beer released a memoir "The Half of It," collaborated on a clothing line with Forever 21, and dropped her second studio album, "Silence Between Songs." She’s in addition inked sponsorships with Adidas, CashApp, and Nars Cosmetics.

Kolcheff cashed in on the pandemic-era gaming boom with a massive exclusivity cintract from Twitch and sponsorship deals with Under Armour, UFC, Beats By Dre, and more. In March, the creator, whose real name is Anthony Dawson, introduced a series of tough iced green tea named "Also Turnt Teas" with alcohol brand name NOCA. Next up in the "Call Of Duty" star’s crosshairs: a Nickmercs-branded tequila line. The comedian, actor, and, yes, pet duck aficionado, has atareaed more than 25 million followers on TikTok, YouTube and Onlyfans with skits (often shirtless) and wild videos featuring the Michigan native’s parents and siblings.

Other endorsements include Kraken Rum, Bluechew, Celsius, NordVPN, and Ryse Energy. She's worked with Madewell, Gap, Tiffany, this year and Burberry, and has moved to posting about other lifestyle areas, including haircare, skincare, and motherhood. This spring, Earle, 22, both graduated from the University of Miami-and endowed her own scholarship to Miami's Patti and Allan Herbert Business School. Aimee Song’s start as a sartorial blogger made her part of the first generation of influencers, but the fashionista features continued to adapt to the landscape, moving from her blog Song of Style to Instagram, TikTok, and YouTube. Song of Style has also expanded from a blog to a clothing brand that sells dresses, skirts, and cardigans on Revolve.

The New Jersey native spent her early college days posting "Get Ready With Me" videos, where she applied makeup and talked about her social life. 12 Top Creator) Unwell Network. Tackling prejudice possesses ended up thus amusing. Earle’s real talk has attracted more than 8 million followers who rush to buy out any beauty product she features, a phenomenon known as the "Alix Earle Effect". Her strong fan engagement provides earned her wide-ranging brand deals including Benefit Cosmetics, L’Ogenuine, and WaWa. When she has been distributed by her battles with acne, her TikTok channel took off.

Drew Afualo first joined TikTok to share specific "red flags" in dating men, sparking many men to respond with hateful remarks. Her solo podcast, "The Comment Section", in April started to be a Spotify outstanding, and "Two Idiot Girls", hosted by Afualo and her sister, done a reside visit in Jan. The Samoan "defender of women" continues to respond to bigotry online and has collaborated with companies like Warner Bros., Fabletics, and Smashbox Cosmetics. Afualo all roasted them, and her hilarious clapbacks made her an instant internet darling.

Of all the creators on this year’s list, Kai Cenat boasts the highest engagement rate, with nearly 26% of his audience tuning in to watch the creator’s hyperactive livestreams. He transitioned to Twitch in 2021, where he goes on to post comedic reaction game playing and videos subject material. Cenat began on YouTube in the beginning, where he became a viral star with stunts like eating hot peppers and pulling pranks on his siblings. His channel even features appearances from celebrities such as rappers Offset and 21 Savage.

How powerful is Cenat's engagement? In August, he made worldwide headlines after being arrested for inciting a riot in New York's Union Square, following an announcement of a Sony Playstation giveaway. Hwill be comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube channel. Thousands of fans showed up. Awkward moments, dumb things we all do, relationships gone wrong: these are the themes of skits by YouTube Short’s king, Alan Chikin Chow.

The army of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, Coachella, and Old Spice. In a business where 2% engagement is impressive, McMichael, a makeup and beauty influencer, regularly interacts with 13% of her more than 5 million fans. Her relatable lessons, think honest big sister giving tough-love money advice, possess have scored Tu rewarding relationships with organizations like Marshalls and SoFi. The former J.P. Morgan equity trader brings financial knowledge to social media with her irreverent and straight-talking videos that teach her followers (2.4 million on TikTok, 1.8 million on Instagram) how to build an investment portfolio, manage their careers, and negotiate a raise. Vivian Tu mixes funny with money. The splendor baron and Rutgers Breastfeeding University grad possesses the pharmaceutical for making a faithful admirer bottom.

She has used her powers of attraction to score deals with MAC Cosmetics, Fresh Bumble and Beauty. She’s collected six million TikTok followers with her street interviews and wild characters like the passive aggressive Nigerian mother "Momma D." Okeke possesses collaborated with companies such as Nissan, Google, Coca-Cola, 7-Eleven, Disney, Netflix, McDonald’s, and TikTok. The New Jersey native has turned her 12 million followers into endorcement gold thanks to deals with Motorola, AI assistant garments and Caktus makes National Eagle and Vuori. Dunne is TikTok’s million-dollar tumbler. Drea Okeke, a former engineer, offers gone from calculations to comedy. "My core values have to align with a brand." Her Livvy Fund rawill bees money for fellow female NCAA athletebeds from both fans and brands. The actress and LGBTQ activist found herself at the center of an unexpected political crossfire after Bud Light paid her to post a video featuring a case of custom beers with her face on the can. "My audience can detect if something isn’t authentic," Dunne tells Forbes. The all-American gymnast at Louisiana State University is the world’s most-followed college athlete. From skits Away, the Nigerian-American teaches people how to build digital communities with her education company, Next Level Influence.