Sky Bet extends English Football League sponsorship bet9ja's welcome offer
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship handle the English Football League up until the summertime of 2024.
The betting operation is the headline sponsor for the Championship, League One and League Two football departments.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to discourage issue betting through messaging on shirts, which clubs will benefit through more cash.
The deal, which is worth tens of millions of pounds, has actually remained in place given that 2013.
Sky Bet stated it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.
this promotion code will make the 11-year bet9ja's welcome offer one of the longest in expert sport, the firm stated.
The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The betting market has actually been under increasing scrutiny from the government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming companies.
However, competition organisers, and the clubs themselves, are totally free to take sponsorship from betting firms.
The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the yohaig code profits generated to help them run their daily operations.
He stated: "Without sponsorship from the betting market there aren't a multitude of sponsors ready to get involved in football."
However, there are fears that increasing numbers of young fans are being exposed to gambling adverts.
Among the findings of the BBC's annual Price of Football survey was that more young football fans bet on games than play the sport.
About 95% of TV advertisement breaks in live football matches function at least one gambling advert, the BBC discovered in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the enjoyable stops. Stop" campaign.
"From the play offs and including next season every shirt will have an accountable gambling message on the t-shirt sleeve and we're connecting that into an accountable gambling campaign beginning today, that includes a television advert and boundary boards at EFL video games," he said
The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookmakers in action to public issues about betting and betting addiction.
The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote safer gambling, "the messaging needs to be far more explicit about the danger included than what the gaming industry currently proposes".
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