SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

SPFL names Ladbrokes as sponsor in ₤ 4m deal

The Scottish Professional Football League (SPFL) has actually revealed that wagering business Ladbrokes will be its primary sponsor from next season.

The two-year deal, believed to be worth a little over ₤ 4m, includes rights across all 4 leagues and 42 clubs.

While it did not reveal any figures, Ladbrokes said the offer was the greatest of its kind in Scottish football.

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The SPFL has actually been without a sponsor because 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League until its contract expired two years back, choosing not to restore the ₤ 2m-per-year offer.

Funds from that were split in between 12 clubs.

The brand-new deal will result in the Scotland's leagues end up being called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "definitely delighted" SPFL president Neil Doncaster told BBC Scotland: "It is the yohaig code biggest single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's hugely significant, I think, economically.

"It's a deal throughout the entire of the SPFL - the first deal of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the guidelines.

"On all those levels, I believe it's great news for all clubs in Scotland."

The brand-new bet9ja's welcome offer takes the overall SPFL prize-money fund to ₤ 20m.

Next season's Premiership champs will receive an extra ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.

At the bottom end of the scale, the team finishing bottom of League Two will make their club an additional ₤ 3,600.

"As much of a financial difference, there is a pride problem here," stated Doncaster.

"To have actually a league sponsored with a business like Ladbrokes - an extremely respected blue-chip UK business - who wish to sit along with you and establish the game in Scotland is hugely significant too.

"Everything matters and, if you talk to individual clubs then I believe they'll see it slightly different ways.

"But, from our perspective, it's an bet9ja's welcome offer that benefits all 42 clubs and contributes to the status of the league in general."

Doncaster was mindful that the SPFL had actually gotten some criticism for the years without a title sponsor.

"It has actually not been the simplest time to go out and sell a title sponsorship," he said.

"We are well conscious of some of the financial issues that have affected a few of our member clubs over that duration.

"But the yohaig code reality is that we have had a variety of big brand names who desired to partner with us.

"We have actually had various deals over the duration that we have actually declined, however the clubs' position, which we believe has been vindicated, was they desired to wait on the right brand name at the right cash."

Ladbrokes president Jim Mullen added: "We like football so we are happy to be working with the SPFL on one of the best opportunities in British sport."