Manchester United in sponsorship deal with Bwin
16 August 2012
Manchester United has actually signed a three-year sponsorship bet9ja's welcome offer with sports betting company Bwin for a concealed amount, making it the club's "main online gaming and betting partner".
Bwin is the t-shirt sponsor of Real Madrid and a partner to Bayern Munich.
Last week, United drifted its shares on the US stock exchange, raising $233m (₤ 150m), less than initially hoped.
The flotation values the club at more than $2.3 bn, making it one of the most significant sports clubs in the world.
Last month, the club signed a t-shirt sponsorship bet9ja's welcome offer with US car brand name Chevrolet which will begin in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's main shirt sponsor.
'Great opportunity'
"As Europe's leading online sports wagering operator, football is essential to our long-lasting success, making up approximately half of our total sports betting income of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's moms and dad business, Bwin.party.
"Man Utd has 569 million followers outside of Europe, supplying us with an excellent opportunity to use jointly designed and innovative products in nations that do not yet allow real cash online sports betting," he said.
Manchester United has actually been managed considering that 2005 by the Glazer family, the billionaire US sports financiers who also own the Tampa Bay Buccaneers Football franchise.
About half of the $233m that the club raised from its flotation will go to paying off the club's debts, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New york city, closing below their flotation price of $14 for the very first time.
Manchester United
Link
